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Now open in Selby · Launch offer
The 28 Day Kickstart · Women only · 30+

Fall back in love with fitness, in 28 days

One of York's best-loved women's gyms has come to Selby. Unlimited coached classes, your own accountability coach and a community of women who get it — and as a founding member, you get the Kickstart at our launch price.

“One of the best gyms in York”York Press — now in Selby
Choice Awards GOLDBest Gym winner
100% recommendfrom members on Facebook

Sound familiar?

You've spent years putting everyone else first. Somewhere between work, family and everything in between, your own health slid to the bottom of the list — and walking into a normal gym feels like the last thing you'd choose to do about it.

That's exactly who Aimee's Place was built for. A women-only studio where every class is coached, every member started as a beginner or a returner, and nobody is ever the new girl for long. Stronger Together isn't a slogan on the wall — it's how the place runs. And in Selby, everyone's new — there's never been a better time to walk in.

Classes with personality

Morning, daytime and evening classes across the week — every one coached, every one adaptable to your level.

Kettlebells & Core Legs, Bums & Tums Wake & Shake Bootcamp Boxercise Barbell Blast Full Body Strength Core & Recovery Yoga

What's inside the Kickstart

Everything you need to reset your routine and feel the difference — in four weeks.

No. 1

Unlimited coached classes

Come as often as you like for 28 days. Every 45-minute class is led by a coach, with morning, daytime and evening times to fit around real life.

No. 2

Your own accountability coach

A named coach checks in with you 1-1 throughout the month. When motivation dips (it will — that's normal), someone notices and helps you back on track.

No. 3

Nutrition guidance that fits your life

Principle-driven nutrition support — no cutting out the foods you love, no fads. Just the fundamentals that make results stick.

No. 4

A community of women like you

Train alongside women in their 30s, 40s, 50s and beyond who've been exactly where you are now — and help shape Selby's newest community from day one.

No. 5

Goal-setting session with a coach

Start with a friendly 1-1 chat about where you are, where you want to be, and how we'll get you there — before your first class.

No. 6

Easy booking, total flexibility

Book, swap and cancel classes from your phone. No fixed days, no "use it or lose it" — your month, your schedule.

Join the 28 Day Kickstart — Selby launch offer
£198£99

— that's £3.54 a day, for unlimited coaching, not a swipe card —

Claim your spot
Money-back guaranteeComplete the 28 days and if you don't feel fitter, stronger and more confident, we'll refund you in full. No risk — just results.
12 spots each monthCoached classes mean small numbers. Once the launch spots are filled, the next intake opens the following month.
No contract catchThe Kickstart is 28 days, full stop. Stay on as a member afterwards only if you love it — most do.

Women just like you, four weeks in and beyond

Real results from the Aimee's Place community — no filters, no fitness models.

Amanda joined for fat loss and is down 21 lbs over five months — and she's now maintaining and gaining strength, which is the best place to be. She brings her A game to every session… and to the dance floor when we have events.

Amanda — Warrior Woman

Niki had never been a gym goer. A year on she's competed in a doubles Hyrox in Belgium. Her words: “Who knew I would be fitter than ever and also feel more feminine at the same time!”

Niki — member for over a year

Annette and Mary trained with us to get fit and strong for Everest Base Camp — and made it there and back. This community does amazing things, and now it's Selby's turn.

The Aimee's Place community
10+ yrsAimee's coaching experience — ex-Royal Navy officer, rugby player, mum
100%recommend rating from members on Facebook
Newpurpose-built women's studio, now open in Selby
45 minclasses designed for busy lives

Got questions? Good.

Everyone who joins asked at least one of these first.

Do I need to be fit before I start?
No — the Kickstart is built for beginners and returners. Every class is coached, and every exercise is adapted to your level. Most of our members hadn't trained in years (or ever) when they walked in.
What if I'm nervous or lack confidence?
Then you're exactly who this is for. It's a women-only space, there are no mirrors-and-egos, and your first step is a friendly chat — not a workout. In a brand-new gym, everyone's starting together.
Why women over 30?
Because training, nutrition and life pressures are different in your 30s, 40s, 50s and beyond — and a room full of women at the same stage of life changes everything about how it feels to train.
When are the classes?
Morning, daytime and evening classes run across the week — Kettlebells & Core, Legs Bums & Tums, Wake & Shake Bootcamp, Boxercise, Barbell Blast, Full Body Strength, Yoga and more. You'll see the live timetable when you book, and you pick the classes that suit you.
What happens after the 28 days?
You'll sit down with your coach, look at how far you've come, and decide what's next. If you want to carry on, we'll find the right membership. If not, no hard feelings — and no sneaky rolling contract.
How does the guarantee work?
Simple: complete the programme, and if you don't feel fitter, stronger and more confident after 28 days, tell us and we'll refund you in full.
Selby · launch intake — 12 spots

Start your Kickstart

Pop your details below and we'll be in touch today to book your goal-setting chat.

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Launch offer · £99 (normally £198) · 12 spots this intake · Money-back guarantee

Claim your spot — £99 WhatsApp